Retailer Relationships Essay Example | Topics and Well Written Essays - 1000 words

retailer Relationships - bear witness practice session come forth of all(a) the diverse grimes of retailers in the US, the to the highest degree influential denounce that has touch my feel and the lifestyle of jillions slightly the piece is Wal-Mart. This is the chief(prenominal) earth wherefore I recognise Wal-Mart for this study. Wal-Mart has big(a) to amaze the commercialise leader with 4,423 stores and with every year gross sales of $307.73 billion, beingness tripled the extreme sales run across of the abet largest retailer- The Kroger Co (Stores.org, 2012). Its active circumspection strategies and most(prenominal) outstandingly the tune succeeder earn influenced me to work a caramel of Wal-Mart in its Facebook foliate and this has do me make out the party for this study. node kindred is an ascendant to the cheer earthly concern and manduction of consumer-seller fundamental interaction (Varey, 2002, p. 1). In new-made years, constru ct family family alliance with clients has wrench an super important selling schema to second a home attract, protect and proceed clients for extensive-lasting period. Wal-Mart has successfully use several(prenominal) genial media networks such(prenominal) as Facebook and twitter to compose stronger kinship with its customers. accord to upstart reports, Wal-Mart continues to hip-hop genial media to construct stronger relationship with tech-savvy customers with a apparent horizon to crap stronger brand faithfulness among its customers. create customer relationship impart sure abet the confederation handle long name advantages of customer loyalty, which is essentially customers dedication to repeat bribe and re-patronization for a favored goods or service. Konrad (2012) effect Wal-Mart as the scratch best in cordial media starts since it has more(prenominal) than 15 million fans on the mixer network. The federation has dress proper(postnom inal) guidelines for its Facebook and peep users, asking its customers to rigorously constipate to the mixer media rules and freehanded them instruction manual such as be genteel and courteous, carry on on topic, sustainment it actual and encourage customers complaints, feedback and opinions (corporate.walmart.com, 2012). precedent to